What 41,606 People Across 74 Countries Can Tell Us About Similarity and Love

A 2026 study across 74 countries examines how perceived partner similarity and idealisation relate to intimacy, passion, commitment and relationship satisfaction.

Romantic advice often reduces compatibility to a slogan: opposites attract, or people should find someone exactly like them. A 2026 study of 41,606 people across 74 countries offers a more careful question. It examined how people’s views of themselves and their partners across nine personality areas relate to intimacy, passion, commitment and relationship satisfaction. The researchers focused on perceived similarity and idealisation, which are related ideas but not the same thing.

Perceived similarity is the sense that a partner shares qualities or values with you. Idealisation is the tendency to see a partner in especially positive terms. The study used relationship participants’ self-reports and statistical analysis to examine how combinations of these perceptions corresponded with reported relationship quality. It does not prove that similarity causes happiness, or that people should choose partners by a checklist.

Two people speaking face to face in a relaxed outdoor conversation
Understanding and responsiveness are built through the way partners talk and listen. Illustrative image: Business Insider.

Why being understood may matter more than matching hobbies

Two people can enjoy the same music and still disagree about money, family boundaries or how to handle conflict. They can also come from very different backgrounds and share the values that guide their decisions. That is why a broad personality study should not be turned into a dating formula. Its value is in making the language of compatibility more precise: researchers can examine perceived closeness, commitment and satisfaction separately rather than treating them as one feeling.

The result also points toward questions that everyday couples can use without turning their relationship into a research exercise. Do we feel heard when we disagree? Can we describe what matters to each of us without contempt? Are we imagining that our partner agrees with us, or have we asked? These questions centre communication, not a score.

What a survey cannot settle

The paper is based on survey data, so its results describe associations in what people reported. Self-reports are valuable for understanding how people experience their relationships, but they are not the same as observing every couple over time. The findings also do not establish that a given amount of idealisation is always healthy. Looking generously at a partner can support warmth, while refusing to see repeated harmful behaviour can create risk.

A separate 2026 study on marriage examined social-emotional ability, partner consensus, commitment and satisfaction among 2,139 married adults in the United States. It, too, used cross-sectional self-report data and identifies areas for future research rather than a one-size-fits-all prescription. Together, the studies point to a hopeful but grounded view: love is not simply a match on paper. It is also how partners understand one another, make decisions and keep showing up.

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Image credits

Cover image: Hello Revival via Unsplash. In-article image: Business Insider file image.

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